http://wongdotcomwastaken.com Jessica Wong Mon, 23 Apr 2012 15:47:24 +0000 http://wongdotcomwastaken.com en http://wongdotcomwastaken.com/fiat-super-bowl-XLVI http://wongdotcomwastaken.com/following/wongdotcomwastaken.com/fiat-super-bowl-XLVI Mon, 23 Apr 2012 15:47:24 +0000 Jessica Wong 3141711 Abarth 500 Super Bowl XLVI To introduce this racy little Italian to America, Fiat wanted to position the Abarth 500 as the wicked challenger to restrictive American values. And what better way to do so than with the classic game-time rebel—the streaker? We wrote a spot featuring the Abarth 500 as the heroic accomplice to the ballsiest man at the Super Bowl. To accompany the spot, we came up with a microsite daring viewers to streak the Super Bowl to win an Abarth 500. One day, we'll actually produce them. <img src="http://payload42.cargocollective.com/1/0/24866/3141711/fiatkeyframe2.png" width="601" height="249" width_o="601" height_o="249" src_o="http://payload42.cargocollective.com/1/0/24866/3141711/fiatkeyframe2_o.png" data-mid="16053010" border="0" align="left"/> :60 TV "IN THE CLEAR" OPEN IN THE MIDDLE OF A SUPERBOWL GAME. THE BALL IS SNAPPED. THE QUARTERBACK DROPS BACK TO PASS AS THE COMMENTATORS ARE HEARD REMARKING ON THE GAME. CUT TO A CLOSE UP OF THE QUARTERBACK’S FACE LOOKING CONFUSED. HE IS SUDDENLY SACKED AND TAKEN DOWN. THE COMMENTATORS ARE HEARD TALKING ABOUT THE PLAY, WHEN THEY SUDDENLY NOTICE A DISRUPTION ACROSS THE FIELD. THE CAMERA PANS OVER TO THE ABARTH DRIVING MANIACALLY. THE CAR IS OUTFITTED IN TRANSPARENT PANELS. WE CAN SEE ITS ENGINE, SEAT, AND THE BUTT-NAKED DRIVER. MUSIC: HIGH-ENERGY MUSIC ACCOMPANIES THE IMPENDING AUTO-STREAK. AS THE DRIVER EFFORTLESSLY EVADES PURSUERS, WE SEE THAT THE CAR HANDLES INSANELY WELL, ACCELERATING QUICKLY, STOPPING ON A DIME, AND ZIG-ZAGGING WITH EASE. A SECURITY GUARD ATTEMPTS TO THROW A BLANKET OVER THE CAR, BUT IT SLIDES OFF THE SMOOTH BODY PANELS. THE CROWD LOVES THIS. REALIZING THEY’LL NEVER CATCH HIM ON FOOT, AUTHORITIES TURN TO OTHER VEHICLES AT THEIR DISPOSAL FOR BACKUP. THE TEAM'S HELMET CAR, THE EMERGENCY STRETCHER CART, A VIP GOLF CART. BUT THEY STILL CAN'T CATCH HIM. HE'S LITERALLY RUNNING CIRCLES AROUND THEM IN THE ABARTH. THE CROWD ROARS AS THE DRIVER DOES A VICTORY LAP AROUND THE STADIUM, HIGH-FIVING FANS AS HE GOES. FINALLY, HE DOES A FEW DONUTS IN THE ENDZONE BEFORE HEADING OUT OF THE TUNNEL AND INTO THE SURROUNDING CITY WITH THE STADIUM VEHICLES IN FUTILE PURSUIT. LOGO: FIAT 500 Abarth SUPER: We could use a little wicked. <img src="http://payload42.cargocollective.com/1/0/24866/3141711/streakyoursuperbowl3_900.png" width="900" height="613" width_o="2048" height_o="1396" src_o="http://payload42.cargocollective.com/1/0/24866/3141711/streakyoursuperbowl3_o.png" data-mid="16087189" border="0" align="left"/> Abarth 500 Super Bowl XLVI To introduce this racy little Italian to America, Fiat wanted to position the Abarth 500 as the wicked challenger to restrictive American... http://wongdotcomwastaken.com/jessica-wong http://wongdotcomwastaken.com/following/wongdotcomwastaken.com/jessica-wong Tue, 03 Apr 2012 23:25:19 +0000 Jessica Wong 369836 <img src="http://payload.cargocollective.com/1/0/24866/369836/jessicaWg-17.jpg" width="288" height="251" width_o="288" height_o="251" src_o="http://payload.cargocollective.com/1/0/24866/369836/jessicaWg-17_o.jpg" data-mid="12771413" border="0" align="left"/> EXPERIENCE evolution bureau [san francisco]: art director [july 2011-present] crispin, porter + bogusky [miami]: interactive art director [april 2011-june 2012] mekanism [san francisco]: freelance art director [december 2010-march 2011] iris worldwide [london]: art direction intern [june 2010-august 2010] rubin, postaer & associates [santa monica]: strategic planning intern [august 2008-july 2009] tbwachiatday [los angeles]: intelligence intern [september 2007-june 2008] EDUCATION miami ad school [san francisco]: art direction program [2009-2011] ucla [los angeles]: BA mass communications [2004-2008] academy of art university [san francisco]: conceptual design [summer 2004] RECOGNITION silver pencil, one show college competition [2011] in-book winner, d&ad student awards [2011] first place | top 100 new creatives, cmyk #49 [2011] silver national student addy [2011] gold regional student addys [2011] silver regional student addys [2011] best in show + gold, miami ad school [2010, 2011] cupcake associate of the month, sprinkles [2008] email linkedin EXPERIENCE evolution bureau [san francisco]: art director [july 2011-present] crispin, porter + bogusky [miami]: interactive art director [april 2011-june 2012]... http://wongdotcomwastaken.com/metlife-super-bowl-XLVI http://wongdotcomwastaken.com/following/wongdotcomwastaken.com/metlife-super-bowl-XLVI Tue, 03 Apr 2012 21:35:04 +0000 Jessica Wong 3138145 MetLife Super Bowl XLVI To create buzz around the MetLife Super Bowl commercial, we put the cast on social media. The classic cartoons got their own facebook pages to share pictures of their Super Bowl party, post behind the scenes videos of their commercial, and interact with fans. <img src="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_1d_900.png" width="754" height="558" width_o="754" height_o="558" src_o="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_1d_o.png" data-mid="16035137" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_2b_900.png" width="754" height="558" width_o="754" height_o="558" src_o="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_2b_o.png" data-mid="16035119" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_3_900.png" width="754" height="558" width_o="754" height_o="558" src_o="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_3_o.png" data-mid="16035252" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_4_900.png" width="754" height="558" width_o="754" height_o="558" src_o="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_4_o.png" data-mid="16035299" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_5b_900.png" width="754" height="558" width_o="754" height_o="558" src_o="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_5b_o.png" data-mid="16035368" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_7_900.png" width="754" height="558" width_o="754" height_o="558" src_o="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_7_o.png" data-mid="16035525" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_6b_900.png" width="754" height="558" width_o="754" height_o="558" src_o="http://payload41.cargocollective.com/1/0/24866/3138145/tooncast_6b_o.png" data-mid="16035580" border="0" align="left"/> MetLife Super Bowl XLVI To create buzz around the MetLife Super Bowl commercial, we put the cast on social media. The classic cartoons got their own facebook pages... http://wongdotcomwastaken.com/metlife-pocket-pass http://wongdotcomwastaken.com/following/wongdotcomwastaken.com/metlife-pocket-pass Tue, 03 Apr 2012 21:20:04 +0000 Jessica Wong 3060182 MetLife Pocket Pass :30 TV With the debut of MetLife Stadium, MetLife became an official sponsor of the NY Giants and Jets. To enhance the fan experience, MetLife created Pocket Pass, an app for New York football fans that can be used in stadium or at home to play games, win prizes, and connect with fans. These spots ran during the 2011-2012 football season to promote the app. MetLife Pocket Pass :30 TV With the debut of MetLife Stadium, MetLife became an official sponsor of the NY Giants and Jets. To enhance the fan experience, MetLife... http://wongdotcomwastaken.com/vitamin-water http://wongdotcomwastaken.com/following/wongdotcomwastaken.com/vitamin-water Tue, 03 Apr 2012 12:46:07 +0000 Jessica Wong 3134636 Vitamin Water Chances Campaign Vitamin Water doesn't transform you into a super model or an athlete or a genius. But it does give you the vitamins to maintain your edge. We positioned Vitamin Water as the drink that prepares you for anything. So no matter what life throws at you, "you're up." <img src="http://payload41.cargocollective.com/1/0/24866/3134636/vw1b_cropped_900.png" width="840" height="1614" width_o="840" height_o="1614" src_o="http://payload41.cargocollective.com/1/0/24866/3134636/vw1b_cropped_o.png" data-mid="16091342" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/0/24866/3134636/vw2_cropped_900.png" width="840" height="1668" width_o="840" height_o="1668" src_o="http://payload41.cargocollective.com/1/0/24866/3134636/vw2_cropped_o.png" data-mid="16091293" border="0" align="left"/> Vitamin Water Chances Campaign Vitamin Water doesn't transform you into a super model or an athlete or a genius. But it does give you the vitamins to maintain your... http://wongdotcomwastaken.com/big-brothers-big-sisters http://wongdotcomwastaken.com/following/wongdotcomwastaken.com/big-brothers-big-sisters Sat, 31 Mar 2012 15:56:44 +0000 Jessica Wong 3116080 Big Brothers Big Sisters Man Drive Big Brothers Big Sisters of Miami is a mentoring organization, helping thousands of children each year through one-on-one relationships with caring adult volunteers. Each year they have trouble meeting their male mentor needs, so they wanted a campaign to get 100 men in 100 days. Our solution? Have a Man Drive! Instead of just convincing men to volunteer, we targeted women to donate their men to the Big Brothers Big Sisters cause. <img src="http://payload40.cargocollective.com/1/0/24866/3116080/mandrive2revised_900.png" width="900" height="2891" width_o="900" height_o="2891" src_o="http://payload40.cargocollective.com/1/0/24866/3116080/mandrive2revised_o.png" data-mid="18178575" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/24866/3116080/bbbs2b_900.png" width="900" height="2308" width_o="1102" height_o="2827" src_o="http://payload40.cargocollective.com/1/0/24866/3116080/bbbs2b_o.png" data-mid="16008907" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/0/24866/3116080/MD2_1000b_900_900.png" width="900" height="1737" width_o="900" height_o="1737" src_o="http://payload40.cargocollective.com/1/0/24866/3116080/MD2_1000b_900_o.png" data-mid="16009036" border="0" align="left"/> Big Brothers Big Sisters Man Drive Big Brothers Big Sisters of Miami is a mentoring organization, helping thousands of children each year through one-on-one... http://wongdotcomwastaken.com/oxfam http://wongdotcomwastaken.com/following/wongdotcomwastaken.com/oxfam Wed, 20 Apr 2011 22:40:54 +0000 Jessica Wong 1337346 The Living Petition We all avoid that guy with the clipboard. It's not that we don't care. It's just that we don't really want to stand on the corner talking with him. Oxfam needs a better way than the clipboard guy to help people learn about the organization’s initiatives, sign petitions, and keep people informed about the issues they are petitioning for. Introducing The Living Petition, a platform that makes signing a petition easy, educational, and social. In-Book Winner, D&AD Student Awards, 2011 <img src="http://payload.cargocollective.com/1/0/24866/1337346/CargoD-AD_Oxfam1_900.jpg" width="900" height="582" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/24866/1337346/CargoD-AD_Oxfam1_o.jpg" data-mid="6496515" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24866/1337346/CargoD-AD_Oxfam2b_900.jpg" width="900" height="625" width_o="1224" height_o="851" src_o="http://payload.cargocollective.com/1/0/24866/1337346/CargoD-AD_Oxfam2b_o.jpg" data-mid="6496709" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24866/1337346/CargoD-AD_Oxfam3_900.jpg" width="900" height="633" width_o="1224" height_o="861" src_o="http://payload.cargocollective.com/1/0/24866/1337346/CargoD-AD_Oxfam3_o.jpg" data-mid="6496754" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24866/1337346/CargoD-AD_Oxfam4_900.jpg" width="900" height="627" width_o="1224" height_o="854" src_o="http://payload.cargocollective.com/1/0/24866/1337346/CargoD-AD_Oxfam4_o.jpg" data-mid="6496784" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24866/1337346/CargoD-AD_Oxfam5_900.jpg" width="900" height="625" width_o="1224" height_o="851" src_o="http://payload.cargocollective.com/1/0/24866/1337346/CargoD-AD_Oxfam5_o.jpg" data-mid="6496802" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24866/1337346/CargoD-AD_Oxfam6_900.jpg" width="900" height="630" width_o="1224" height_o="858" src_o="http://payload.cargocollective.com/1/0/24866/1337346/CargoD-AD_Oxfam6_o.jpg" data-mid="6496824" border="0" align="left"/> The Living Petition We all avoid that guy with the clipboard. It's not that we don't care. It's just that we don't really want to stand on the corner talking with... http://wongdotcomwastaken.com/city-harvest http://wongdotcomwastaken.com/following/wongdotcomwastaken.com/city-harvest Wed, 02 Mar 2011 01:05:19 +0000 Jessica Wong 1121375 Table Hunger City Harvest is the world's first food rescue organization, dedicated to bringing high quality food from top restaurants and grocers to New York City's hungry. The brief was to create a campaign that promotes City Harvest’s food rescue model as the solution to fighting hunger in New York City. To raise money and awareness for the cause, City Harvest's Table Hunger will allow people to bid for the hardest tables to book in New York City. Silver Pencil, One Show College Competition, 2011 <img src="http://payload.cargocollective.com/1/0/24866/1121375/CityHarvestCargo_1b_900.jpg" width="900" height="426" width_o="1167" height_o="553" src_o="http://payload.cargocollective.com/1/0/24866/1121375/CityHarvestCargo_1b_o.jpg" data-mid="5387271" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24866/1121375/CityHarvestCargo_3_900.jpg" width="900" height="453" width_o="1167" height_o="588" src_o="http://payload.cargocollective.com/1/0/24866/1121375/CityHarvestCargo_3_o.jpg" data-mid="5387198" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24866/1121375/CityHarvestCargo_4_900.jpg" width="900" height="453" width_o="1167" height_o="588" src_o="http://payload.cargocollective.com/1/0/24866/1121375/CityHarvestCargo_4_o.jpg" data-mid="5387219" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24866/1121375/CityHarvestCargo_5_900.jpg" width="900" height="453" width_o="1167" height_o="588" src_o="http://payload.cargocollective.com/1/0/24866/1121375/CityHarvestCargo_5_o.jpg" data-mid="5387259" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/24866/1121375/cityharvest2_900.png" width="900" height="818" width_o="900" height_o="818" src_o="http://payload.cargocollective.com/1/0/24866/1121375/cityharvest2_o.png" data-mid="16091402" border="0" align="left"/> Table Hunger City Harvest is the world's first food rescue organization, dedicated to bringing high quality food from top restaurants and grocers to New York City's... http://wongdotcomwastaken.com/adidas-for-the-2012-olympics http://wongdotcomwastaken.com/following/wongdotcomwastaken.com/adidas-for-the-2012-olympics Tue, 30 Nov 2010 15:14:53 +0000 Jessica Wong 665136 Adidas for Team GB For the first time, Adidas will be the official sponsor of Team Great Britain at the Olympics. This campaign brings attention to the unknown Olympians who plan to make a name for themselves in 2012. Grand Prix, The London Long Copy Challenge, 2010 Got lucky with this one. This was a project we did for Iris Worldwide, London. Our creative directors submitted our concept to The London Long Copy Challenge where it placed first, winning a £125,000 outdoor advertising campaign for Adidas. <img src="http://payload.cargocollective.com/1/0/24866/665136/Team GB_900_900.png" width="876" height="441" width_o="876" height_o="441" src_o="http://payload.cargocollective.com/1/0/24866/665136/Team GB_900_o.png" data-mid="16091208" border="0" align="left"/> Adidas for Team GB For the first time, Adidas will be the official sponsor of Team Great Britain at the Olympics. This campaign brings attention to the unknown... http://wongdotcomwastaken.com/sfmoma http://wongdotcomwastaken.com/following/wongdotcomwastaken.com/sfmoma Wed, 20 Oct 2010 17:48:17 +0000 Jessica Wong 532154 Untitled Project for SFMOMA Modern art is often difficult to appreciate because it is difficult to decipher. How do we remind people that the value of modern art lies in personal interpretation? Give them a platform to voice their interpretations by letting them name SFMOMA's untitled pieces. Gold Regional ADDY, 2011 Silver National ADDY, 2011 <img src="http://payload.cargocollective.com/1/0/24866/532154/fixed2UntitledProjectforSFMOMA_2CCARGO_900_900_900.jpg" width="900" height="637" width_o="900" height_o="637" src_o="http://payload.cargocollective.com/1/0/24866/532154/fixed2UntitledProjectforSFMOMA_2CCARGO_900_900_o.jpg" data-mid="4867085" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24866/532154/UntitledProjectforSFMOMA_3DCARGO_900.jpg" width="900" height="637" width_o="900" height_o="637" src_o="http://payload.cargocollective.com/1/0/24866/532154/UntitledProjectforSFMOMA_3DCARGO_o.jpg" data-mid="4657261" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/24866/532154/UntitledProjectforSFMOMA_4C_900.jpg" width="900" height="637" width_o="900" height_o="637" src_o="http://payload.cargocollective.com/1/0/24866/532154/UntitledProjectforSFMOMA_4C_o.jpg" data-mid="4657334" border="0" align="left"/> Untitled Project for SFMOMA Modern art is often difficult to appreciate because it is difficult to decipher. How do we remind people that the value of modern art...